DESIGNER
NAHANA

GRAPHIC︎BRANDING︎EDITORIAL︎ART-DIRECTING︎ILLUSTRATION︎

 

PROJECTS
(2020)

1.



PROJECTS
(2019)

1.


PROJECTS
(2018)



(ABOUT—)
I tend to take flexible actions when dealing with work and am interested in new approaches. I like to visualize the work piece by mixing proper wit, and these days I'm studying how to transform it within a set framework.
Mark
BEAUTY CREATOR
SELECT SHOP : dVine

dVine is a beauty select shop where beauty creators with different colors plan and showcase their own products under the slogan: ‘Create beauty through connection’. dVine’s brand experience starts with defining what it means to be “dVine”. 
Therefore, we would like to show dVine’s philosophy that we want to convey to our customers.

︎ Select Shop 2020
︎ Client: DMIL (dVine)
︎ Design: Na Hana
︎ Assistant: Choi Youngji
︎ Space: Kim Jihye





dVine : BEAUTY CREATOR SELECT SHOP
VERBAL BRANDING | IDENTITY | APPLICATION DESIGN

dVine is a beauty select shop where beauty creators with different colors plan and showcase their own products under the slogan: ‘Create beauty through connection’. dVine’s brand experience starts with defining what it means to be “dVine”. 
Therefore, we would like to show dVine’s philosophy that we want to convey to our customers.




BRAND MANIFESTO

The name, dVine, was inspired from grape vines that are intertwined with each other. We would like to help creators to expand their horizons and to demonstrate their potentials to the customers through the vines of inspirations. 
dVine is where the creator’s inspiration leads to one’s unique beauty.




VISUAL MOTIF : BACKSLASH + SLASH = CONNECT

Backslash is often used to tie the previous statement with the current. The slash implies that the both ideas, former and latter, are closely related. The slope of the motif should always be maintained at 112 degrees. The backslash () and the forward slash (/) mean to encompass two ideas and connect them at the same time. This is a unique visual asset of dVine.



Mark